Image from sustainabilityadvantage.com
The above is the result of valuable piece of research conducted in Canada by Hewitt and Canadian Business for Social Responsibility. It looks at the link between employee engagement and employees’ perception that their employer is socially responsible.
It’s one of those relationships that makes perfect sense but is too often overlooked: The most powerful driver of employee engagement is people finding meaning in the work that they do. If an employee’s work is their cause, then of course they are going to go the extra mile to do it well!
So compelling were the above results that Hewitt have since included perceptions of CSR as an item in their engagement survey.
Hopefully this is symptomatic of a move to incorporate ideas about the social impact of an organisation in the employee engagement debate.